Circularity Matrix
Find the right circular economy strategy for your products
Now supporting two complementary frameworks: HBR Circularity Matrix + R-Strategy Scorecard
AI-Powered · 24+ Product Templates · Dual Assessment Modes · Financial ROI Calculator
How It Works
Choose Your Framework
Select HBR Matrix for strategic positioning or R-Strategy Scorecard for detailed criteria-based scoring.
Start with AI or Templates
Choose from 24+ product templates or use AI assistance to get instant answer suggestions based on your product description.
Assess Your Product
Answer framework-specific questions — 8 for HBR Matrix, 7 for R-Strategy Scorecard. Smart defaults save you time.
Get Strategy + Roadmap
Receive tailored recommendations with detailed implementation roadmaps, financial projections, and real-world case studies.
Two Frameworks, One Goal
Compare your products against two complementary approaches to circular economy strategy selection.
HBR Circularity Matrix
Atasu, Dumas & Van Wassenhove (2021)
Maps products along Access (how easily you get products back) and Process (how easily you recover value), plus Embedded Value (high vs. low) to recommend one of three core strategies:
Keep ownership of the product and offer it as a service. Customers pay for usage, not ownership.
Extend the product's useful life through repair, refurbishment, maintenance, or remanufacturing.
Design products so materials can be efficiently recovered and recycled at end of life.
R-Strategy Scorecard
Criteria-based hierarchical scoring approach
Evaluates products against 7 criteria to score Suitability (value retention potential) and Practicality (implementation feasibility), mapping them to one of 5 hierarchical R-strategies:
Direct reuse of products in their original form. Highest value retention with minimal processing.
Cosmetic and functional restoration to like-new condition. Good balance of value and effort.
Systematic restoration to original specifications. Requires established infrastructure and processes.
Creative adaptation for different functions. Ideal for products with unique material properties.
Material recovery when other strategies aren't feasible. Infrastructure-dependent approach.
Which Framework Should I Use?
- • You need a strategic, high-level view
- • Deciding between business model changes
- • Comparing products across different categories
- • Planning portfolio-level circularity strategy
- • You need detailed operational guidance
- • Evaluating specific product recovery options
- • Assessing feasibility of remanufacturing programs
- • Deciding between Reuse, Refurbish, or Remanufacture
Ready to find the right strategy?
Choose your framework, start from a template, or use AI assistance — assess your first product in under 1 minute.
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